Creative Director – BUREAU Environments
Pete Hellicar has been riding skateboards for over 30 years. In 1997 he co-founded Unabomber Skateboards where he produced boards and apparel featuring the work of Pete Fowler and Will Sweeney among others. In 2001 he became the Art Director for Etnies Worldwide, where he was responsible for the rebranding of Etnies advertising, including all logos and apparel.
In 2004 he then returned to the UK from California and continued to art-direct campaigns for Etnies as well as providing design consultancy for clients such as Discovery Channel, Red or Dead, b Store, Nike, Channel 4, Topshop and Orange. After co-founding Hellicar and Lewis and running it for 10 years, he set up Hellicar Studios, specialising in creating magical interactive experiences that exist at the intersection of art, design and technology.