Peter Hanson graduated from Goldsmsiths College in 1997. He went on to become Head of Design at early indy Movie Distributors Feature Film before forming AllCity Media in 2000 with David Frost. He has established a number of close relationships with key figures in movie-making and marketing over 20 years of working in the industry and has produced over 1000 unique campaigns and identities. He has a passion for conceptual and resourceful thinking and has helped to create the progressive-looking side of modern movie advertising in the UK and internationally, hosting talks at SXSW on the subject 'Floating heads are dead’. He has curated exhibitions such as ‘Redrawn' and later ‘Retyped’ celebrating a typographer’s interpretation of movie posters.
Pete is a constant crusader on behalf of creative and craft in the highly mass-market world of movie marketing.