Lee Cooper Global
BUREAU has been tasked by Lee Cooper Global with an initial phase of research, using quantitative insight and dynamic social data, to understand the global jeans market, trends and the wearer : not only what they wear but their attitudes, attributes and passions.
From this initial analysis, BUREAU will devise a brand strategy to work across all of Lee Cooper’s global markets.
Lorna Milliken, Marketing Director at Lee Cooper said:
“We believe that BUREAU’s insight, analytical processes and creative capabilities, together with their knowledge of creating connections between brands and culture, make them the ideal agency to work with us as we embark on a new phase for the Lee Cooper brand worldwide.”