Free Time Choices™ is BUREAU’s own formula, created to interpret people and to make brands meaningful to the consumer. Through our close observation of the audiences for film, food, music, galleries and other cultural events we have identified more than 50 ‘Free Time Choices’ to build a broad understanding of the behaviours of 18-45 year olds.
We understand from the data how brand consumers spend their free time, allowing us to understand individuals’ tastes and the tribes, movements, media and influencers to connect them to. This understanding is central to all of BUREAU’s creative campaigns, sitting alongside our market research, our competitor analysis, our good ideas and the client’s expressed needs.
BUREAU uses a dynamic research group of 2.5 million people in the UK. Unlike social listening tools, we can observe 100% of the audience to understand the complete picture: not just the 18% made up of creators and amplifiers but the silent 82% – the social watchers. We translate the numbers to understand people’s passions, beliefs and motivations.
The algorithm is the IP of our data partner Starcount and our insight on the 50 ‘Free Time Choices’ is exclusive to the BUREAU team. We have access to a global research pot of over one billion people allowing BUREAU to go further into clients’ expressed needs, whatever they may be.
Feel the data, Free the love.