Royal Academy of Arts
Royal Academy of Arts (RA) briefed BUREAU to deliver a campaign of cultural programming that will drive awareness amongst 24-45 year olds.
BUREAU worked with the Royal Academy of Arts to create a programme for the Academicians Room and the Keeper House which are curated by first and foremost understanding people's free time choices: their interests, passions, and how they choose to spend their precious free time. Once we understood the RA's audience, we were able to then tailor a programme of events to appeal to and engage with their current members and inspire new audiences from the visual arts and creative industries.
Branded ‘Curated by the Academicians’ Room’, a selection of the events will be delivered in partnership with lifestyle organisations that are selected through insight.